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SRAM

Filed under:  Components
 
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Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is SRAM just keep making it better.


sram logo

RAM logo.

This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love SRAM the most because bicycles are what they love, too.

SRAM History.

1987.
SRAM Corp. is born and opens its first office/factory in downtown Chicago, Illinois. Total number of employees, six. First year goal: sell 100,000 units. Actually sold 1,000. Sachs introduces the Pentasport 5-speed hub.

1988.
In January, at the Long Beach Show, SRAM debuts its first product, the Grip Shift® DB road bike twist shifter. The DB debuted shifting a SH-TY-20 across a 10-speed free-wheel. In April, the CAT-1 was introduced for tribars and road bars.

Bob Mionske places fourth, riding the DB/CAT-1 in the road race at the Seoul Olympics. Scott Molina wins the Ironman Triathlon using DB/CAT-1. Sachs' first MTB components, called the Rival ATB groupset, are introduced. Grip Shift® equipped rider wins the Race Across America. Kenny Souza wins the world biathlon championships with CAT-1.

1989.
SRAM introduces the CX road shifter. Cannondale specs the CX shifter on mountain bikes.

Grip Shift equipped racers dominate U.S. Criterium events using the CX shifter.

1990.
SRAM USA employs nine people and 12 independent sales representatives to cover the U.S. dealer market.

World Champion Greg Herbold (HB) begins racing and winning with Grip Shift shifters.

The Grip Shift® CX-DT Aero Bar triathlon craze begins. Sachs' first twist grip and Powergrip products arrive on the market.

1991.
Headquarters and Chicago manufacturing grows to 60 people. Taiwan factory is established with 18 employees. SRAM Worldwide grows to 90 people. The Grip Shift® SRT 300 shifter is introduced. Over 300,000 SRT 300 shifter sets are shipped to Cannondale, Diamond Back, GT, Schwinn, Specialized, Trek, and Univega. SRAM launches nationwide Dealer Tech Support Program.

1992.
One-millionth shifter set produced (MY93). SRAM establishes a European office in Dortmund, Germany. The Grip Shift SRT 500, SRAM's first high-end MTB shifter makes it debut. Sachs creates the Super 7, 7-speed hub. SRAM Taiwan moves to a new facility.

1993.
European HQ moves to Hengelo in the Netherlands. SRAM unveils the SRT 500R shifter, specifically designed for racing. SRAM Europe begins Dealer Tech Support Program.

HB (Greg Herbold) wins NORBA National Downhill Point Series on an SRT 500R shifter. Giovanna Bonazzi wins DH Worlds on an SRT 500R shifter. Sachs leads the industry in leisure biking components.

1994.
SRAM's 10-millionth shifter set produced (MY95). Opening of new 4,000-square-meters North American manufacturing facility in Elk Grove Village, Illinois.

Bart Brentjens wins XC World Cup on Grip Shift® shifters. Missy Giove wins DH Worlds on Grip Shift® shifters. Francois Gachet wins DH Worlds and DH World Cup on Grip Shift. John Tomac wins NORBA DH on Grip Shift. Alison Sydor wins XC Worlds on Grip Shift¬Æ shifters. Henrik Djernis wins XC Worlds on Grip Shift¬Æ shifters.

Sachs introduces PowerDisc, the first mass produced hydraulic disc brake system. Sachs introduces Speedtronic, the first electronic shifting system.

Christian Taillefer sets the first high speed world record at 187.66km/h using Power Disc brakes and Power Grip shifters.

1995.
SRAM opens a 40,000-square-foot manufacturing facility in Carrick-on-Suir, Ireland. ESP® derailleur technology is introduced at the Taipei International Bicycle Show. Every winning bike in the Men's World Cup XC and NORBA National Championships XC are equipped with Grip Shift shifters. SRAM becomes title sponsor of the Sea Otter Classic, which has quickly become North America's most fun cycling event.

SRAM riders Bart Brentjens wins XC Worlds. Alison Sydor wins XC Worlds, Thomas Frischknecht wins XC World Cup. Regina Stiefl wins DH World Cup. Tinker Juarez wins NORBA XC.

Sachs celebrates its 100th anniversary. The Elan 12-speed is introduced.

1996.
SRAM's 25-millionth shifter set produced (MY97). ESP-equipped racer Bart Brentjens wins the inaugural Mountain Bike Gold Medal at the Atlanta Summer Olympics. SRAM engineers Sam Patterson and John Cheever are honored by the Intellectual Property Owners Organization for three innovative patents, a first in the bicycle industry. European headquarters moves to Amersfoort, The Netherlands.

John Tomac wins NORBA XC title on an ESP derailleur system. Christophe Dupouey wins XC World Cup on an ESP derailleur system. Anne Caroline Chausson wins DH Worlds on an ESP derailleur system.

Sachs introduces the PowerGlide cassette, and DIRT, an MTB shifting technology.

1997.
Company's fifth manufacturing facility opens. The Chihuahua, Mexico plant brings worldwide employee count to 650. SRAM acquires Sachs Bicycle Components, making SRAM the world's second largest bicycle component manufacturer. Total employee count expands to 1,400. SRAM Europe Dealer Hotlines grow from serving six European countries to 11. World's first pair of high-end, composite brake levers are introduced by SRAM.

ESP riders John Tomac and Cheri Elliot win the Men's and Women's NORBA DH titles. Anne Caroline Chausson wins DH Worlds on an ESP derailleur system. Miguel Martinez wins XC Worlds on an ESP derailleur system.

1998.
SRAM's 34-millionth shifter set produced (MY99). SRAM introduces the Spectro™ internal gear hub product line. Groundbreaking ceremony for SRAM's state-of-the-art internal gear hub factory in Schweinfurt, Germany. SRAM European tech support grows to a team of 18. SRAM thanks the industry by throwing a tenth anniversary bash at Eurobike in Friedrichshafen, Germany. SRAM Taiwan adds significant square meters to complete its state-of-the-art facility.

1999.
Construction and move completed to new factory in Schweinfurt, Germany. Grand opening of SRAM Deutschland Internal Hub Factory. IRCOS (SRAM France) takes operating control from SRAM Corporation. SRAM factory count totals six, headquarters totals three.

SRS™ technology revolutionizes twist shifting.

2000.
SRAM introduces plans for revolutionary new product platforms. Total headcount tops 1,000 employees worldwide. SRAM announces its plan to sponsor Team Cannondale, Giant, Tomac, Rocky Mountain and more...

2001.
Launched SRAM X.O rear derailleur and front shifter set. This product draws tremendous positive press and redefines high-end derailleur product. X.O is regarded as the top of the line in shifting systems in terms of its durability, composite features, innovative look, and overall performance.

2002.
SRAM purchases RockShox on February 19, 2002. RockShox is the world's market leader in suspension fork and shock technology. Marketing and Sales are relocated to Chicago and Colorado Springs remains the home for RockShox product development. SRAM builds a state-of-the art production facility in Taichung, Taiwan and production starts in April. The first production fork rolls off the line in December.

SRAM again sponsors the premiere cycling event in North America, the Sea Otter Classic.

Roland Green (Trek VW) wins the World Championship on a RockShox SID World Cup.

2003.
Once again the Sea Otter Classic is powered by SRAM. Impulse Technology Triggers are launched at Sea Otter. The Triggers fulfill a need to offer customers shifting options and help to redefine shifting technology.

SRAM Sponsorship enters the road market for the first time with road cassettes and HollowPin chains. SRAM sponsors Team CSC, the sixth ranked UCI team in the world. CSC features Tyler Hamilton, who placed second in the 2002.Giro d' Italia. SRAM also sponsors 7 UP/Maxxis, Big Mat Auber 93, Relax Fuenlabrada, K2, and Jittery Joe's. On the mountain side SRAM sponsors TREK, Polo/RLX, T-Mobile (with RockShox), Steve Peat and Jeff Lenosky.

Tyler Hamilton, following wins at Liege-Bastonge-Liege and the Tour de Romandie, wins Stage 16 of the Tour de France. He becomes the 6th American to win a Tour stage, finishing 4th overall - even after breaking his collarbone in a Stage 1 crash.

2004.
SRAM purchases Avid on March 1, 2004. Avid is the world's market leader in hydraulic and mechanical disc brake design and manufacturing. Marketing and Sales are relocated to Chicago and Colorado Springs becomes the home for Avid product development.

(source: SRAM)


sram blackbox logo

SRAM Blackbox Technology logo.

sram bandix logo

SRAM Bandix logo.

sram force logo

SRAM Force logo.

sram rival logo

SRAM Rival logo.

sram x o logo

SRAM X-O logo.

sram world bicycle relief l

SRAM World Bicycle Relief logo.

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